A Freelance Designer/Illustrator/Artist
Creator of the Legendary Harley-Davidson Eagle on the Bar and Shield
Design Philosophy: “Know your subject, and know your mission.”
Paul Smith has designed numerous graphics for the Harley-Davison Motor Company over a 30-year graphic design and illustration career. He is most noted for creating the legendary Harley-Davidson Eagle on the Bar-and-Shield logo. This powerful graphic statement created in 1974 established the Eagle imagery that dominated the Harley-Davidson Motor Company’s marketing and advertising directive throughout the 1980’s, guided the pivotal period of the by back years and has grown to become one of the world’s most recognizable trademarks.